Web Design For Remodeling Companies
Your Website Should Book Projects, Not Just Look Pretty.
★★★★★ Trusted by Home Remodeling Clients
You invested thousands in a beautiful website.
Clean design.
Nice photos.
Professional look.
But your phone isn’t ringing.
Homeowners visit your site and leave without contacting you.
Here’s the truth. Pretty websites don’t generate revenue. Converting websites do.
Eclipse Remodeling specializes in web design exclusively for remodeling companies. We’ve generated over $10 million in project revenue for 1,000+ clients nationwide with a 4.9 star rating. We design websites that convert homeowners into paying customers.
What a High Converting Remodeling Website Looks Like
Before we explain what’s wrong with your current site, see what’s possible. Here’s a preview of how we design remodeling websites that actually generate leads.
Homepage Design Preview
Hero Section – Full width image of your best kitchen or bathroom transformation with bold headline: “Kitchen Remodeling Specialists Serving [Your Area].” Prominent phone number and “Get Free Estimate” button overlaid on image. Trust badge showing 4.9 stars and “100+ Projects Completed” immediately visible.
Featured Projects Gallery – Grid of 6 stunning before and after images with hover effects. Each clickable to full project page. Filter buttons above: “Kitchens,” “Bathrooms,” “Additions,” “View All Projects.”
Quick Trust Bar – Licensed & Insured badge, BBB Accredited logo, “20 Years in Business,” “Free Consultations” displayed in clean icon grid below gallery.
Process Overview – Three step visual: “1. Free Consultation” → “2. Custom Design & Quote” → “3. Expert Installation” with icons and brief descriptions. “Start Your Project” button centered below.
Recent Testimonials – Two customer reviews with photos, star ratings, and project types. “Read 50+ Reviews” link.
Bottom CTA Section – “Ready to Transform Your Home?” with phone number, contact form, and “View Our Portfolio” secondary button.
Mobile Experience Preview
Instant Click to Call – Fixed header with tap friendly phone button always visible. One tap dials immediately.
Swipeable Portfolio – Touch friendly gallery with smooth swiping. Large images optimized for phone screens.
Simplified Forms – Four fields only: Name, Phone, Email, Project Type. Large input boxes easy to tap. Submit button takes full width.
Fast Loading – Entire homepage loads under 2 seconds on cellular connections. Optimized images, minimal code, instant responsiveness.
Service Page Design Preview
Kitchen Remodeling Page Example – Large hero image of stunning completed kitchen. Clear headline: “Custom Kitchen Remodeling That Fits Your Vision & Budget.”
Portfolio section showing 12 kitchen specific projects with before and after comparisons. Each with brief description of scope, materials, timeline.
“Our Kitchen Remodeling Process” section with detailed timeline and what to expect. “Typical Kitchen Project: 4-6 Weeks from Design to Completion” callout box.
Client testimonials specific to kitchen projects. Pricing transparency: “Kitchen Remodels Starting at $25,000” with link to free consultation.
Multiple CTAs throughout: “Schedule Free Kitchen Consultation,” “Call for Quick Quote,” “See More Kitchen Projects.”
Why Most Remodeling Websites Fail
Your website is failing for predictable, fixable reasons. Here’s what’s broken.
Portfolio Problems
Your best work is buried three clicks deep. Photos are tiny thumbnails. No before and after comparisons. Generic descriptions. Homeowners can’t evaluate your quality, so they leave. High converting sites put large, beautiful portfolio images front and center with clear organization by project type.
No Clear Next Steps
Homeowners don’t know what to do after viewing your site. Contact info is buried. Forms ask too many questions. No visible phone numbers on mobile. They leave uncertain how to proceed. Converting sites have prominent contact buttons on every page with simple forms requesting only essential information.
Mobile Disaster
70 percent of homeowners browse on phones. Your site loads slowly. Text is unreadable without zooming. Buttons are too small. Navigation doesn’t work. Frustrated visitors abandon immediately. Winning sites load under 2 seconds on mobile with large tap friendly buttons and click to call functionality.
Missing Trust Signals
Few testimonials. No license displays. Vague about experience. No proof of quality. Skeptical homeowners move on. Converting sites strategically place client testimonials, certifications, years in business, project counts, and review platform integration throughout.
Doesn’t Answer Questions
Homeowners have concerns. What’s your process? Timeline expectations? Warranty coverage? Financing options? Your site doesn’t address these. They leave to find contractors who answer questions proactively. Smart sites include detailed FAQ sections and process explanations.
The Five Must Have Elements
Every high converting remodeling website needs these critical components.
1
Strategic Portfolio Showcase
Your portfolio is your most powerful sales tool. Organize by project type with high quality images. Before and after presentations showing transformation. Detailed descriptions including materials, timeline, and challenges solved. Client testimonials for each major project. Easy filtering and navigation.
2
Conversion Focused Design
Every page guides visitors toward requesting consultations. Prominent calls to action in consistent locations. Contact buttons that follow as users scroll. Multiple contact methods: phone, form, chat, email. Simple forms requesting only name, phone, email, and project type. Click to call on mobile.
3
Trust Building Throughout
Client testimonials with photos and specifics on every service page. License and insurance displays in header and footer. Review platform integration showing current ratings. Awards, certifications, and media mentions. Years in business and completed project counts. Before and after galleries proving quality.
4
Mobile Optimization
Fast loading under 2 seconds on cellular connections. Readable text without zooming. Large tap friendly buttons. Click to call enabling immediate dialing. Simplified navigation for small screens. Forms optimized for mobile input. Responsive design working flawlessly across all devices.
5
Speed and Performance
Sites loading slowly lose 40 percent of visitors before they see content. Google ranks slow sites lower reducing organic traffic. Optimize images without quality loss. Minimize code. Enable browser caching. Use content delivery networks. Implement lazy loading. Every second of speed improvement increases conversions.
Our Website Design Process
We follow a proven process ensuring your website generates qualified leads consistently.
Discovery and Strategy – We understand your business, specialties, target customers, and competitors. This informs every design decision.
Design and User Experience – We create mobile first designs focusing on conversion optimization. Visual hierarchy directing attention to important elements. Clear calls to action. Trust signals strategically placed.
Content and Portfolio – We organize your best projects into compelling portfolios. Write service page copy addressing homeowner concerns. Create FAQ content overcoming objections.
Development and Optimization – We build fast loading sites with clean code. Implement conversion tracking. Optimize for search engines. Ensure security and performance.
Testing and Launch – We test across devices and browsers. Verify all contact forms and conversion elements work perfectly. Monitor post launch performance and optimize based on data.
What Makes Our Web Design Different
Remodeling Industry Specialization
We only design websites for remodeling companies. We know what homeowners look for when choosing contractors. We understand your sales cycle and customer psychology. Every design decision reflects this specialized knowledge.
Conversion Focused Approach
We don’t just make pretty websites. We design sites engineered to convert visitors into consultation requests. Strategic placement of trust signals, calls to action, and portfolio showcases. Mobile optimization where most traffic occurs. Speed optimization reducing abandonment.
Portfolio Presentation Expertise
We know how to showcase remodeling work effectively. Before and after presentations demonstrating value. High quality photography capturing craftsmanship. Organization enabling easy navigation. Descriptions providing context and building confidence.
Transparent Performance Tracking
We implement analytics showing exactly how your website performs. Which pages receive most traffic. Where visitors exit. What contact methods get used. Which portfolios generate most interest. This data informs ongoing optimization.
Common Website Problems We Fix
- Visitors browse your portfolio but never submit contact forms or call
- Portfolio is disorganized, hard to navigate, or uses poor quality photos
- Site loads slowly frustrating visitors and ranking poorly on Google
- Mobile experience is terrible driving away 70 percent of potential leads
- Contact information is buried making it hard for interested homeowners to reach you
- Missing trust signals causing skeptical homeowners to choose competitors
- No clear differentiation from other contractors in your market
- Forms request too much information creating friction and abandonment
- Content doesn’t answer questions homeowners have before hiring
- Outdated design suggesting outdated business practices
Frequently Asked Questions
How often should websites be updated?
Add new portfolio projects continuously as you complete work. Update content as services or processes change. Complete redesigns typically occur every 3 to 5 years as design trends and technology evolve. Conversion optimization should be ongoing based on performance data.
What's the difference between design and development?
Design involves visual elements, user experience, and content strategy determining how sites look and function. Development involves technical implementation through code ensuring functionality, speed, and performance. Both are essential for successful websites.
Should I prioritize design or conversion optimization?
Both matter, but conversion optimization produces better business results. Beautiful design that doesn’t generate leads fails its purpose. Effective websites balance aesthetics with strategic conversion elements. We design sites that look professional AND book projects.
How long does website design take?
Typical timeline spans 6 to 10 weeks from kickoff to launch. Discovery and strategy require 1 to 2 weeks. Design and revisions take 2 to 3 weeks. Content creation needs 1 to 2 weeks. Development and testing require 2 to 3 weeks. Quality results require adequate time for each phase.
Will I be able to update the website myself after launch?
Yes. We build sites on user friendly content management systems allowing you to add new portfolio projects, update service information, and modify content without technical knowledge. We provide training showing you how to add projects, upload photos, and make basic edits. For complex changes requiring design or technical work, we offer ongoing support packages. Most clients handle routine updates themselves while relying on us for major changes, technical issues, or strategic improvements based on performance data.
Don't Let a Bad Website Hide Your Best Work
Right now, homeowners are researching contractors.
They’re visiting websites.
They’re looking at portfolios.
They’re deciding who to contact.
Your competitors with better websites are booking consultations that should be yours.
Stop losing projects to contractors with worse work but better online presence.
Get a website designed to convert homeowners into paying customers.