About Us
Digital Marketing Specialists for Home Remodeling Contractors
★★★★★ Trusted by Home Remodeling Clients
Eclipse Remodeling was founded by Michael Vale, who brings over 5 years of experience helping businesses succeed online. His background working at Angi, one of North America’s largest lead generation platforms, gave him valuable insight into what remodeling contractors truly need from their marketing partners.
Michael discovered that contractors wanted more than just leads. They wanted strategic partners who understood their industry deeply, provided transparent results, and delivered real long term value.
That insight led to the founding of Eclipse Remodeling with a clear mission: become the go-to digital marketing specialists exclusively for home remodeling contractors. By focusing entirely on this industry, Michael and his team could develop the specialized expertise that makes all the difference in helping contractors grow their businesses.
Why We Focus Exclusively on Remodeling Contractors
Every industry has its own rhythm, challenges, and opportunities. While many digital marketing agencies serve diverse businesses across multiple sectors, we discovered something powerful: true expertise comes from deep specialization.
We chose to focus exclusively on home remodeling contractors because this industry deserves marketing partners who truly understand it. When you specialize, you develop insights that make all the difference.
We know your sales cycle
Homeowners spend weeks or months researching before choosing a contractor. They compare dozens of companies. They obsess over reviews and portfolio photos. They want to see licenses, certifications, and proof of quality work. Generic marketing doesn’t address this reality.
We understand your project values
A bathroom remodel, kitchen renovation, or home addition represents a significant investment for homeowners. They’re not making impulse decisions. Our marketing strategies respect this reality and focus on building trust throughout the research process.
We recognize your seasonal patterns
Spring and summer bring peak demand. Winter can slow down. We help you build marketing systems that generate consistent leads year round, not just during busy seasons.
This specialized focus means every strategy we create is designed specifically for remodeling contractors, not adapted from some other industry.
Our Approach to Remodeling Marketing
Over the past 5 years, we’ve refined our approach to helping remodeling contractors succeed online. We’ve generated over $10 million in documented project revenue across 1,000+ successful marketing campaigns, maintaining a 4.9 star satisfaction rating.
1
We Start with SEO
Most remodeling contractors need more organic visibility. When homeowners in your area search for kitchen remodeling, bathroom renovations, or home additions, your business should appear at the top. We build SEO strategies that get you there.
Our technical audits fix the issues holding your site back. Our content targets the questions homeowners are actually asking. Our local SEO optimization helps you dominate the Google 3-pack. Our link building establishes your authority in your market.
2
We Layer in Google Ads
SEO takes time to build momentum. Google Ads provides immediate visibility while your organic rankings grow. We create campaigns that target homeowners actively searching for remodeling services, with ad copy that highlights your craftsmanship and credentials.
Our conversion tracking shows exactly which ads generate qualified leads. Our landing pages are designed specifically for remodeling inquiries. Our ongoing optimization ensures you’re getting maximum return on every advertising dollar.
3
We Build Websites That Convert
Your website is often a homeowner’s first impression of your business. We create mobile responsive sites that showcase your portfolio beautifully, load quickly, and guide visitors toward requesting estimates.
We optimize project galleries for search engines. We integrate trust signals like licenses and certifications. We design clear calls to action that make contacting you effortless. Every element serves a purpose: converting visitors into qualified leads.
What Makes Us Different
Industry Specialization
We only serve home remodeling contractors. This focus means we understand your challenges, opportunities, and what actually drives project inquiries in your industry.
Transparent Reporting
You’ll always know where your leads come from, which marketing efforts are working, and exactly what return you’re getting on your investment. No confusing jargon or vanity metrics.
No Long Term Contracts
We don’t trap contractors into rigid agreements. Our clients stay because they see consistent results, not because they’re locked into contracts they can’t escape.
Results Focused Partnership
We measure our success by the tangible outcomes we create for your business: more qualified leads, better conversion rates, and increased project revenue.
Our Commitment to You
When you partner with Eclipse Remodeling, you’re not getting a generic marketing agency trying to figure out your industry. You’re working with specialists who understand exactly what it takes to help remodeling contractors succeed online.
We know the keywords homeowners search. We understand the content that builds trust. We recognize the credentials that matter. We’ve seen what works across hundreds of remodeling businesses nationwide.
Our team stays current with search engine algorithm updates, advertising platform changes, and evolving homeowner behavior. We adapt our strategies continuously to ensure you maintain competitive advantage in your market.
Most importantly, we treat your business like our own. Your success drives our reputation. When you win high value projects through our marketing, we’ve done our job.
Let's Talk About Your Growth
Ready to stop depending on referrals and build a consistent lead generation system? Schedule your free strategy call and discover how we can help you dominate your local market.