San Antonio Home Remodeler Cancels $10K/Month in Lead Spend. Replaces It With 67 Free Inbound Leads Per Month.
How Eclipse Remodeling helped a San Antonio design-build firm replace $10K/month in lead platform spend with an organic pipeline that generated $2.3M in signed contracts in year one.
Alamo City Remodeling · San Antonio, TX
Alamo City Remodeling is a design-build firm serving the San Antonio metro, including Alamo Heights, Stone Oak, Boerne, and New Braunfels. Founded in 2016, they specialize in kitchen overhauls, bathroom renovations, and whole-home additions. Average project: $85K to $140K. When they reached out in January 2025, they had a 7-person crew and capacity for 3 to 4 active projects. The problem wasn't capacity. It was filling it predictably.
$10K/Month in Lead Spend. An 8% Close Rate. And a Website That Ranked for Nothing.
Marco built his business on referrals (about 65% of projects). The rest came from Angi, HomeAdvisor, Google Ads, and Thumbtack at a combined $10,000/month. Those leads were garbage. Shared with 6+ competitors, close rate of 8%, homeowners with $15K budgets requesting quotes on $90K projects.
91% of the site's organic traffic came from branded searches. For the thousands of San Antonio homeowners searching "kitchen remodel San Antonio" every month, Marco's company was invisible.
He'd also worked with a generalist marketing agency for 7 months in 2024. They produced reports showing "6,200 impressions" and "42 keywords tracked." The contact form received 11 submissions in 7 months. Four were spam. By January 2025, Marco had a gap in his project schedule for the first time in two years. He needed a pipeline he could control.
Our Remodeling-Specific SEO Domination System, Applied to San Antonio
We started with a competitive analysis of the San Antonio remodeling market using our remodeling-specific SEO system. Three competitors dominated the Map Pack, but their websites were thin. They ranked on domain age and review volume, not content depth. The gap we exploited: high-intent, service-specific keywords in surrounding cities where nobody had built dedicated pages.
We also built location pages for Alamo Heights, Stone Oak, Boerne, Helotes, and New Braunfels. His Google Business Profile was missing 6 of 11 service categories with no photos since 2022. We added 47 project photos and optimized everything.
For local authority: features in the San Antonio Express-News, a guest post on the San Antonio Board of Realtors blog, and three local directory listings. 34 new referring domains in 6 months.
12 Months of Data. Not Cherry-Picked Highlights.
Every lead source was tracked from day one with call tracking and form attribution. These numbers are organic and GBP leads only. No paid ads.
What Google Search Console Looked Like Before and After
Keyword Rankings Before and After
| Keyword | Searches | Rank | Clicks |
|---|---|---|---|
| alamo city remodeling | 110 | 1 | 62 |
| alamo city remodel san antonio | 40 | 2 | 14 |
| kitchen remodel san antonio | 1,900 | 100+ | 0 |
| bathroom remodeling san antonio | 1,300 | 100+ | 0 |
| home addition contractor san antonio | 480 | 47 | 2 |
| Keyword | Searches | Rank | Clicks |
|---|---|---|---|
| kitchen remodel san antonio | 1,900 | 3 ▲ | 388 |
| bathroom remodeling san antonio | 1,300 | 4 ▲ | 247 |
| kitchen remodel cost san antonio | 720 | 1 ▲ | 446 |
| home addition contractor san antonio | 480 | 2 ▲ | 192 |
| remodeling contractor alamo heights | 210 | 1 ▲ | 134 |
Before & After: The Full Picture
| Metric | Jan 2025 | Dec 2025 | Change |
|---|---|---|---|
| Monthly Organic Sessions | 487 | 2,335 | +379% |
| Non-Branded Keywords (Top 10) | 6 | 89 | +1,383% |
| Google Business Profile Actions / Mo | 73 | 312 | +327% |
| Estimate Requests / Month | 14 | 67 | +378% |
| Organic Lead Close Rate | 12% | 28% | +133% |
| Website Conversion Rate | 1.6% | 3.8% | +137% |
| Monthly Lead Platform Spend | $10,000 | $0 | Cancelled |
Monthly Organic Leads: The Ramp
I canceled Angi in month 8 and paused Google Ads in month 9. October was our best month ever. I had to turn down two projects because we were booked through February. People call and they already know our prices, they've seen our work. Those are the calls I want. Eclipse built us something we actually own.
Three Decisions That Separated This From Marco's Last Agency
We Tracked Leads, Not Vanity Metrics
Every page had call tracking and form attribution. When we showed Marco that the kitchen remodel cost guide generated 14 phone calls last month, 4 of which became signed $95K+ projects, that was a language he understood. We celebrate revenue, not rankings.
We Built Pages for How Homeowners Actually Search
His old site had one "Services" page. We built 22 pages across every core service line and target city. "Kitchen remodel Alamo Heights" and "home addition Boerne" are different searches from different homeowners with different budgets. Each page speaks directly to that specific buyer.
We Chased Close Rate, Not Volume
Angi leads closed at 8%. Organic leads close at 28%. The content pre-qualifies visitors before they call. Someone who reads a full cost guide and still fills out the form isn't going to be shocked by a $95K quote. Marco's sales conversations got shorter and his close rate went up.
Marco's Old System vs. Eclipse SEO
| Paid Lead Platforms | Eclipse SEO | |
|---|---|---|
| Monthly Cost | $10,000 | A fraction of that |
| Cost Per Lead | $127 | $41 (→ $0 at maturity) |
| Leads Shared With | 6+ competitors | You only |
| Lead Quality | Tire kickers + price shoppers | High-intent homeowners |
| Close Rate | 8% | 28% |
| When You Stop Paying | Leads vanish instantly | Rankings stay. Leads keep coming. |
| Asset You Build | Nothing. You rent access. | A revenue machine you own forever. |
Net result: Marco cancelled $10,000/month in lead spend and replaced it with 67 free inbound leads per month. That's $2.3M in signed contracts from year one. ROI: 25x+. See what these numbers could look like in your market.
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